Dec 4, 2010

Beverly Hills Business Happenings


• RealD Expands
Beverly Hills-based RealD Inc., the maker of 3D cinemas and home-viewing technologies has reached a deal to install up to 500 screens in China. The move will be in theatres of Wanda Cinema, the largest movie circuit in the country. Installation is underway in Beijing and Shanghai.

• DILEMMA To Launch Web Series
Local digital marketing agency DILEMMA is working on a new branded web series based on the “Chopper” comic book, striking a deal with action sports apparel and lifestyle brand Sullen Clothing to launch an online series and transmedia entertainment experience based on the horror comic. The project's creative team includes the co-creator of MTV's hit online series “Valemont” and marks the first production from a slate of branded programming. DILEMMA will distribute across a variety of traditional and non-tradition

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